Plastic green washing

GREENWASHING: WORDINGS TO WATCH OUT FOR

As consumers, it's essential to be aware of misleading marketing tactics and greenwashing in the skincare industry. Here are some wordings commonly used that require closer examination:

1. "Plastics made with ex-consumer plastic waste": While it may sound eco-friendly, this statement can be deceptive. In reality, only a small percentage of post-consumer plastic can be effectively recycled, as it often requires the addition of virgin plastic to maintain its strength. Be cautious of companies claiming to use recycled plastic without providing clear information on the percentage or the overall sustainability of their packaging.

2. "Our packaging is recycled": While recycling is a step in the right direction, it is important to understand the context. If the responsibility is shifted onto consumers to recycle the packaging, it may not guarantee proper recycling or be an effective solution. Many people do not recycle, and some local councils may send recyclables to landfill. Look for companies that take a more proactive approach, such as those participating in recycling programs at supermarkets, where plastics are returned and even incentivized.

By being vigilant and questioning these greenwashing claims, we can make informed choices and support companies that genuinely prioritize sustainability and transparency. At Saarinen Organics, we believe in providing clear and honest information, ensuring that our actions align with our commitment to the environment. Together, we can navigate through the noise and contribute to a greener, more sustainable future.