We live in a backwards world where using chemicals to grow your food is viewed as ‘normal’, and growing your food using natural, organic methods as nature intended requires payment of exorbitant amounts of money for certification of such natural methods. In only 100 years, just a few generations, we’ve managed to change the status quo so much, that we’ve flipped our food system on its head. Madness.
You might have noticed a shift in recent years. People caring more about their food. Getting closer to their food. Perhaps those joining the movement are driven by a revolt against the ColesWorths duopoly in support of local, homegrown, food that helps our farmers and our health (and our taste buds). There’s been a rapid rise in Western world disease, illness, allergies, intolerances, and an increasing number of chemicals in our food is doing us no favours. And that awareness is fantastic. It’s the first step towards positive change and seeing consumers begin to dictate to producers that they’d prefer to spend their money on the FARMacy instead of at the pharmacy is sending a powerful message in a busy world where purchases of convenience so often win against our best intentions.
What I’d love to interject and take the opportunity to do here, is to insert into the minds of consumers that your skincare products should be as much if not more of a consideration here as the food you eat. Depending on where you get your information, we’re either absorbing kilos of chemicals per year into our bloodstream through face, body, and hair products or there’s absolutely nothing to be worried about with all the fear-mongering. Well, as is most often the case, the truth lies somewhere in between.
The skin does act as a protective barrier. And chemicals found in our urine may actually be a good sign that the body is excreting them. Our bodies work very hard to protect us against harm and fight off nasties. But should we be making the fight a little easier? We are all different. Absorption rates are different on various parts of the body. Different skin types, different seasons, skin disorders or dry skin, internal and environmental factors and the bazillions of different types of chemicals that we know not near enough about will all have a different effect on the individual. When it comes to the crunch, it’s not so black and white, we don’t have all the answers, and we just don’t know for sure how each individual will be affected.
Our bodies are complex, the environment in which we live is complex, and it seems that the ingredients list on the majority of skincare products is the most complex of all.
So if you’re of the mindset that prevention is better than cure, then going organic is right for you.
Which brings me to my next point.
Not too long ago, I ran a little survey by my customers. A focus group, if you will. And I uncovered something very valuable.
Knowing their manufacturer was more important to consumers than the organic label.
Chemical-free and all-natural are more important and more impactful considerations than an organic label where different countries have different standards and not all organic products are created equal.
See, I started selling Saarinen Organics products at my local Wyndham village market. Where there’s no greater feedback as a grower and manufacturer than being face to face with your customers.
If there are any ingredients in Saarinen Organics products that I do not grow on my farm myself, you can guarantee I know everything about its origin. My lavender oil comes from a farm just down the road from Saarinen’s farm, that I can visit any time, and see for myself that although they may have dropped the organic certification due to the costs involved, their organic farming methods have not changed. My beeswax comes from a local producer that uses traditional methods to preserve the integrity of the product, and I can watch him in action with fascination and admiration at any time.
It’s hard to be a consumer. Marketers and designers are getting extremely clever at creating an illusion of an all-natural product, though it’s undergone many a process to get it in the shiny pretty state you see in a department store. So to those consumers that have not met me at a Bega Valley farmers market or local event, this blog is where you’ll get to know me, and my products, inside and out. Because you need the confidence as a consumer to know what you’re buying, ingesting, absorbing—even if it’s all just to make the fight a little easier on our bodies.