When it comes to my personal skin care, product ingredients need to be ethically and sustainably sourced. Contents need to be largely organic as opposed to synthetic. Packaging must be responsible, recyclable and environmentally friendly. The product has to be pleasant to use and be one that works without professing miracles. Finally the overall concept has to be formulated from and continued to be based on passion. I believe that “Saarinen Organics” through a lot of hard work, determination and effort has achieved this and hence, that is why their products continue to find a place on my shelf.